Field Notes
The contractor visibility blog.
Straight-talk articles on Local Service Ads, AI search, voice search and local SEO for home service pros.
Local Service AdsVoice Search OptimizationAI CrawlabilityContractor SEOLead Generation for Home ServicesGoogle Visibility for Local Businesses
Local Service Ads
LSA vs SEO: which one should contractors invest in first?
A straight-talk guide for home service business owners weighing Local Service Ads against organic search.
Jun 14, 2026 · 6 minRead
AI Crawlability
How to show up in AI search results as a local business.
The structural, content and schema moves that get your home service business cited by ChatGPT, Perplexity and Google AI Overviews.
Jun 2, 2026 · 7 minRead
Voice Search Optimization
Voice search for contractors: the 8 phrases you should already rank for.
The exact spoken queries driving emergency calls to HVAC, plumbing, roofing and locksmith businesses right now.
May 20, 2026 · 5 minRead