Local Service Ads management, built to lower your cost per lead.
Google Guaranteed setup, ongoing bid and lead-quality tuning, dispute handling, and review workflows — so you show up first and only pay for calls that matter.
What is Local Service Ads Management?
Local Service Ads (LSA) is Google's pay-per-lead program that shows contractors at the very top of the results page — above the map, above traditional ads. Managing it well is the difference between a $28 booked job and a $92 wrong-number lead you can't get refunded.
Home service businesses running or trying to launch LSA: HVAC, plumbing, roofing, electrical, garage door, pest control, locksmith, landscaping, remodeling and appliance repair.
Every engagement includes
- Google Guaranteed / Business Screened application and approval
- Profile completeness, categories and service area setup
- Weekly bid, budget and pacing optimization
- Lead dispute filing and refund recovery
- Review generation workflows and response templates
- Response-time tracking and after-hours strategy
- Monthly reporting focused on booked jobs, not clicks
A clear, repeatable process
- 1
Profile audit
We review your current LSA account, disputes, categories, service area and reviews.
- 2
Optimization plan
You get a prioritized list of fixes with expected impact on rank and cost per lead.
- 3
Implementation
We rebuild the profile, tune bids, and set up review + dispute workflows.
- 4
Ongoing management
Weekly tuning, monthly reporting, and continuous lead-quality improvement.